Jack in the Box© restaurants and its round-headed founder, Jack, are launching a new TV campaign co-starring Brad Paisley. The first two spots of the campaign, "Contract," and "Jack Does Country," are airing in the Southeast, followed by a third spot breaking system-wide at the end of June.
In the first spot, "Contract," Paisley accidentally signs on to be the spokesperson while signing autographs for fans.
"We approached Brad Paisley to join Jack in this upcoming campaign because of his all-American music and his witty sense of humor," Terri Funk Graham, Senior Vice President of Jack in the Box said. "We are excited to introduce his loyal country music fans to Jack in the Box."
"I've always liked Jack in the Box's clever, irreverent advertising and the personality of its slightly offbeat founder, Jack," Paisley said. "When they asked me to be part of this campaign, I was flattered."